JULIA HART

Key Academic Projects

Joel A. Katz Music & Entertainment Business Program

•Created a branding and publicity campaign for EDM artist and DJ Leah Culver.

•Developed a publicity campaign for Verizon's new 5G network and brought awareness of the company's commitment to their responsibility contributions.

Public Relations Student Society of America (PRSSA)

Vice-President (January 2019 — August 2019), President (August 2019 —December 2019)

•Increased chapter membership from five to 32 members in two months.

•Designed and implemented a rebranding plan to evolve the chapter.

Student-Run Agency

•Created and implemented a public relations campaign for the Zuckerman Museum of Art, which

•increased by 44% attendance to their Capstone II exhibition.

Academic Internship Experience

LOUIS MANN SECURITY SOLUTIONS I Accokeek, MD Aug 2019 — Dec 2019

Social Media Management Intern

•Monitored industry trends and analyzed competition.

•Developed social copy to promote industry news and owned content.

•Compiled and updated media lists.

•Created a social media strategy to plan for the company's launch.

OKCELLO I Atlanta, GA Feb 2019 — May 2019

Social Media Management Intern

•Drove company marketing through managing social media content and release schedule, created social media graphic content, postings, and promotional events.

•Drafted and implemented a social media strategy increasing the social media following 30%.

•Managed live social media streams and facilitated collaboration with other artists via social media direct messaging.

•Engaged with social media community via live sessions and posting responses.

THE HARLOW AGENCY I Atlanta, GA Sep 2018 — Dec 2018

Public Relations Intern

•Managed social media platforms and increased the following 46%

•Drafted press materials incl. news releases, media alerts, briefing documents, pitch letters and other written communication.

•Prepared social content, press materials, media pitches, and proofed documents according to the Associated Press (AP) style.

•Participated in talent branding ideas, creative development and provided research-based analysis and strategy recommendations.

TOPPS PR FIRM I Atlanta, GA Jun 2018 — Sep 2018

Public Relations Intern

•Drafted press materials including news releases, media alerts, and pitch letters.

•Built media lists through Cision and Meltwater databases and maintained master influencer media list in Microsoft Excel.

•Fostered relationships with new and existing editors, reporters, producers, and bloggers to expand on media coverage.

•Assisted with logistics for local television and magazine interviews and supported the firm with red carpet events and movie premiers.

Professional Experience

STRATEGIC AMERICA I Des Moines, IA September 2021 — Present

Social Media Coordinator

•Writes large batches of ongoing content for various client accounts on a monthly and quarterly basis.

•Designs simple graphics and sources images/photography for social media content.

•Supports and implements client social media strategies for assigned client campaigns and accounts.

•Utilizes Falcon to schedule social media posts for multiple campaigns for all assigned client accounts.

•Maintains up-to-date knowledge of all social media trends, including working knowledge of paid and unpaid social media tools and tactics available to clients to boost campaign engagement and results.

•Manages daily content, monitors campaign activity and actively engages on multiple social media platforms to keep users engaged and current with the most relevant client and campaign information.

•Assists with the development of campaign schedules and completes timelines for projects that balances client and campaign needs.

•Focuses on continuous campaign improvement by capturing and analyzing the appropriate social data/metrics.

•Identify and measure client key performance indicators (KPIs) based on campaign goals communicated to the client.

ENGAGE PUBLIC SAFETY I Atlanta, GA Nov 2020 — Aug 2021

Public Relations / Social Media Project Co-Lead

•Serves as co-lead for the social media/public relations campaign of the video podcast, NextGenTalks: The Future of the Policing and collaborated with other project co-lead cohorts.

•Lead a large remote team of volunteer students from across 8 different states in the US, and organized several project intiatives online to ensure the team thoroughly understands the duties and impact of each task.

•Develop and manage a comprehensive national social media strategy targeting key stakeholders and potential supporters.

•Build media lists, gannt charts, create presentations, collect and interpret social media analytics.

•Develop, manage, and furnish social media content calendar and social case management process across multiple social media platforms.

•Lead strategic planning sessions developed a brand framework, researched current social media best practices and social media management tools to support the project mission.

•Create online content and brand voice, engage with supporters and audience, tag associated contributors to the podcast and their affiliates.

ENTREPRENEUR I Stone Mountain, GA Jun 2011 — Present

Salon Owner / Freelance Stylist / Airbnb Host

•Founded and manage all features of the business, including customer service, accounting, inventory management, sales, marketing, staffing and training.

•Monitor inventory to reach optimum productivity and boost the bottom line.

•Ensure customer satisfaction, client retention, and new client recruitment.

WALTER REED ARMY INSTITUTE OF RESEARCH I Silver Spring, MD Sep

2004 — Nov 2010 Security Specialist (Civilian GS-09)

•Managed the badging and access system for over 3,000 employees and created and oversaw security access levels, including for the Biological Select Agents and Toxins (BSAT) areas.

•Provided specialized knowledge and assistance to senior management in establishing policies, procedural guidelines, and directives for the installation.

•Assisted the Director by compiling information, updating confidential security folders, preparing visit authorization letters for personnel visiting off-site agencies and preparing for the annual security inspection with the Department of the Army Inspector General.